Tag Archives: Chris Bird

Here’s an interesting newspaper cutting from 1998 which basically compares Manchester City and Everton and says City’s future looks bright because the club is getting itself in shape for the future. It suggests Everton could learn from City – even though Manchester’s Blues were in the middle of their greatest descent in football history! To be frank, it was accurate.

The article was published in the Liverpool Echo in May 1998 and that season ended with City dropping to the third tier for the only time in their history. It was a brief stay – and there was lots of drama as we all know (you can read about a lot of that elsewhere on the site) – and the club was in a better shape than it had been previously thanks to David Bernstein, John Wardle, David Makin, Chris Bird and several others.

Since 1998 of course Manchester City have moved stadium and found major success. They’ve also received major investment of course that has helped to transform parts of Manchester. Everton have had investment themselves but not won a trophy and their stadium development has taken some time (during which time the club has fallen behind further).

People often talk about City’s investment in 2008 as being the thing that changed the club but as you can see from this article the seeds were sown via Bernstein, Bird & Co. who put the effort in back in the late 1990s. Without that the stadium and everything else would never have happened. Maybe Everton should have got to grips with things in 1998 as the article suggested? Life may well have been different for Merseyside’s Blues.