Well, it seems the norm today to talk about the cost of Manchester City’s squad with TV commentators frequently talking about the price of City’s bench. It gets tiring. However, this is not the first time the media talked of City as a ‘spend, spend, spend’ club. Today marks the anniversary of one day in particular when City’s spending caught the media’s attention. That day was on 6 September 1979 when Steve Daley signed for the Blues at a cost of £1,450,277.
City had to defend this spending which – and I know it’s difficult to understand in the modern world of £100m+ footballers – absolutely stunned football. This transfer was the British record but it was perceived as huge.
Chairman Peter Swales’ defence for the spending was that City was a profitable club (see the article) and this is true. City were a hugely profitable club in the 1970s but that all changed over the coming years with Swales, his supporting directors and managers getting giddy trying to buy success. As we all know it takes more than money to generate success and this period of City’s history is the one that actually created the club’s fall from grace, leading to some to believe in the 2010s & 2020s that the club had ‘no history’ and was not a ‘giant’. All that is balderdash. City were a giant who fell unlucky through poor management by a board of directors who did not plan for long term development.
Anyway, lots to say on this but read the article here from 1979 and hopefully that will show the position of strength the club was in (but soon messed up!).

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